In an industry where certainty is marketed and ambiguity is hidden, Kaveh is building a rare thing. sofi reconnects the ritual history of plants with connected personal technology, making ancient wisdom usable in modern life.

Designed beautifully and developed honestly, his work brings plant wisdom into the realities of modern, connected lives. Kaveh is the founder of sofi, a UK-built human health company creating a gentler, measurable relationship between people and plants, starting with sleep and stress and scaling into a new standard for personal health.