Mehreen is Legal Counsel for the Luxury Division at L'Oréal UK & Ireland, the world's leading beauty company. She drives legal transformation for a digital-first, omnichannel beauty landscape, with expertise spanning emerging distribution models, brand acquisitions, and high-profile commercial contracts and advertising assets. Prior to L'Oréal, Mehreen spent several years at Guinness World Records, managing international IP portfolios and content licensing across Europe and the MENA region. Mehreen is passionate about modernising legal frameworks to enable innovation while protecting brand integrity in the rapidly evolving luxury beauty sector.