Peter is a senior in-house legal leader working with global beauty and wellness brands through periods of growth, transformation and increased scrutiny. He works closely with founders, executive teams and boards to support expansion while safeguarding brand integrity, governance and long-term value. 

His experience spans the commercial, regulatory and operational challenges that arise as brands scale across markets, channels and consumer touchpoints. Peter is particularly focused on helping leadership teams balance speed and creativity with sound judgement, ensuring that decisions with lasting impact, including around IP, claims, data and distribution, are made thoughtfully from an early stage.

He works with leadership teams to help brands scale at pace, while protecting the decisions that shape long-term credibility and value.