Joanne is Associate General Counsel and Head of the Luxury Legal Division at L’Oréal UK & Ireland, providing strategic legal leadership for a portfolio of twenty iconic brands including Lancôme, Kiehl’s, Aesop and Armani Beauty. With a unique background spanning private practice and talent management, she brings a highly commercial lens to regulatory compliance. Beyond her corporate role, Joanne is a key architect of industry standards as Chair of ISBA’s Influencer Marketing Working Group and co-author of the UK’s Influencer Marketing Code of Conduct. Her leadership has been pivotal in professionalising the influencer sector, fostering collaboration between brands and creators while ensuring high standards of transparency for the UK advertising industry.